We created an identity system for Meetup.com — a social network that facilitates offline group meetings in various locations around the world. The platform allows members to join groups unified by a common interest, such as politics, books, health, pets, careers or hobbies.
Originally, we met with Meetup to redesign the logo, but during our initial discussions, it became clear that a simple logo would not answer the difficulties that lie ahead. The real challenge was to create a system that would allow a viewer to find one's own community on a small screen efficiently and delightfully.
We created a system to allow easy navigation of categories and subcategories, using a limited number of symbolic colorful photography and many duotone-based background images that can be easily generated. We also suggested a system of icons, illustrations and animations inspired by the concept of individuals swarming together.
Visit our Case Study for more information.
Agency/Studio: Sagmeister & Walsh, 2016 Creative/Art Direction: Jessica Walsh & Stefan Sagmeister Lead Design: Jessica Walsh, Felipe Rocha Designers: Simón Sepúlveda, Tyler Comrie, Lucien Ng, Fumi Omori, Yu Chen Animation: Daniel Rodrigues, Fumi Omori Photography: Henry Hargreaves, Daniel Forero, Áron Filkey Make up: Anastasia Durasova Retouching: Lutz & Schmidt Photoshoot Production: Ben Nabors, Molly Brunk Illustration Generator Development: Mr Henry Paper Artist: Matthew Sporzynski
